Nike By You- Pegasus 40 activation 
 

I was commissioned by Nike to create a series of patches for the launch of the Pegasus 40 running shoe.

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I collaborated with the Outrunners running community in Hackney to organize a workshop for their younger members to brainstorm ideas for patches that would reflect their identity.

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The patches that were created directly reflect the workshop. The patches are now available at Nike Town London for all runners to personalize their running gear.